TheCRMthatbuildsitselfaroundyourbusiness.

Answer a few questions and Rovtan configures itself for your trade — real estate, IT or auto. Ready on day one, not after a month of setup.

Product

Every business is different. Most CRMs pretend otherwise.

A realtor tracks showings and closings. An MSP tracks contracts and renewals. An auto broker tracks test drives and trade-ins. Rovtan learns which one you are before you write a single record.

rovtan.app
New
New lead6

$1.9M

MW

Marcus Webb

$420,000

Zillow2h ago
DF

Delgado family

$310,000

Referral5h ago
TK

Tomas Kelly

$275,000

Website1d ago
Showing4

$1.4M

PA

1420 Palmetto Ave

$389,000

Tue 2:00 PMScheduled
AR

Ana Ruiz

$265,000

Website3d ago
Offer3

$1.2M

HP

88 Harbor Point

$540,000

Offer sentAwaiting
GL

Gina Lopez

$318,000

Counter1d ago
Closing2

$860K

NP

Nguyen purchase

$495,000

Signing FriOn track

Switch between Pipeline, Contacts and Quotes to look around.

Industries

One CRM. Shaped differently for every trade.

Each industry gets its own fields, stages and language — not a generic template with the labels swapped out.

Brokerages, agents and teams

  • Listings and buyer pipelines side by side
  • Commission splits tracked per agent
  • Showings, offers and closing timelines
Real estate workspace

Configured pipeline

New lead

Showing

Offer

Closing

Fields on the record

Budget$420,000
Pre-approvedYes
AreaLake Alfred, FL
Setup

It builds itself around how you work.

Most CRMs hand you an empty system and a consultant's invoice. Rovtan asks a short set of questions and configures itself from your answers — so the first time you log in, it already fits.

01

Tell us your trade

The first question sets your industry. Everything that follows adapts to it — a realtor never sees a question about service contracts.

02

Answer a few specifics

What you sell, how deals move, and whether you work alone or run a team. Short questions, written in the language of your business.

03

Your CRM is already built

Pipeline stages, custom fields, automations and reports come preconfigured — sized to a solo operator or a full team, whichever you answered.

Features

Everything the job actually needs.

The part that usually takes a consultant and a month.

Industry questionnaire

A short set of questions sets your trade, then everything configures itself around the answers.

Trade templates

Stages, fields and terminology that already match real estate, IT or auto out of the box.

Solo to team

Start alone with a lean workspace. Invite by link and the team features unlock — no migration.

Connections

A few connections, done properly.

Not a directory of two hundred logos you will never click. The tools you already run your business on, wired in so the data only gets entered once.

Also

Talk to it from your AI assistant

Rovtan exposes an MCP connector, so an assistant like Claude can read your pipeline and draft work against it directly — no copying records into a chat window.

Email & calendar

Microsoft 365, Outlook and Google Calendar sync both ways, so threads and showings land on the record.

Calls & texts

Twilio and Aircall bring dialling, caller ID and two-way SMS inside the deal.

Payments & signature

Stripe collects the money, SignWell and DocuSign collect the signature — from the same link.

Maps & property data

Google Maps for the route, county records and ATTOM for ownership and parcel history.

Accounts

Starts with one. Opens up when you hire.

You should not have to run a team to get an organised business. Rovtan gives one person a place to put everything, then unlocks the team features the day the first hire arrives — no migration, no new plan.

1

Solo

One person, one book of business

A stripped-back workspace with the essentials: contacts, pipeline, quotes. Nothing you have to manage a team to justify.

  • Your pipeline
  • Quotes and invoices
  • Calendar and reminders
2

Growing

First hires coming on

Send an invite link and the workspace opens up. Assignment, handoffs and shared records appear the moment there is someone to share them with.

  • Invite by link
  • Assign and reassign
  • Shared client records
3

Established

A full team under one roof

Roles, permissions and reporting across everyone. The owner sees the whole operation; each person sees their own work.

  • Roles and permissions
  • Team reporting
  • Owner-wide visibility

Everyone pays their own seat

For brokerages and agencies where the team works independently. The owner holds the workspace, each member carries their own account and billing.

The company covers the team

For firms with staff on payroll. One subscription covers every seat, billed to the business and managed from a single account.

Be first on Rovtan.

We're building with a small group of early users. Tell us what you do and we'll bring you in as your industry opens up.

Get early access